This is a continuation of the article “Ways of Promotion (1)”
d. Publication
Can small businesses do publications in print and electronic media? The answer could be the origin packed with clever ways. Of course, publicity activities must be compatible with the main target consumers. If only one district sales area. Things that could be published are if your business got remarkable achievements, such as a certain winner in the race or you can award as the best employers in your area. For that, come in various competitions related to your business.
If an award and publicized, attach your achievements news in the office / shop you, so that consumers come to know. Usually the local radio had a show that small business concerns. For example, a business talk show on 101.8 FM radio Bahana Jakarta or business talk selingkar bekasi Elgangga 100.3 FM radio.
In the event of small entrepreneurs are sometimes invited to speak about his business experience at no charge. Of course, this event is very effective for business promotion. If you can, recorded and broadcast a recorded broadcast reset in your office so that consumers who come to the office / shop can come to hear.
e. Advertising
Any business, advertising is needed. Ads can be in the form of brochures, banners, and advertisements in print media, radio, and others. A good sign company is already advertising, creating good advertising costs. However, many small businesses succeed only with a classified advertisement in print right.
Many sellers of used cars, car rental, and service bureau can be successful making business license with the advertising line. There are also ads that are posted on trees in the street like an electronic service, installation of TV antennas, “a teacher came to the house”, and a clown for a party, and others. Usual brochure distributed at traffic or other crowded places can also be effective as long as carefully managed
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