There are many ways to do promotions. Here are some common ways that made by the company. You just adjust it with the condition of your business.
a. Direct Sales
Essentially selling directly to consumers is to introduce the product to them which means promoting the products sold. Even though the target consumers are not buying a product that you sell, a description of products to promote the product to function superbly. Highly effective direct sales for industrial products because the products general industry requires an explanation about the benefits of the product, means the use, storage, or the way of maintenance, as well as other relevant issues.
b. Sales Promotion
You would often see how the supermarket premises offer products at discount prices on certain days, such as Idul Fitri, New Year, 17 August, and others. Now are not the only Supermarket companies that do things like that.
Institution small-scale courses, mini market, business suction toilet, air conditioning service, or other household-scale businesses were already accustomed to doing discount sales premises. It is usually these efforts did not bring immediate benefits. But more emphasis is to target consumers interested in trying the products sold. Sales promotion is very appropriate do when starting a business or at important moments, such as the New Year, in August, and Idul Fitri.
c. Public Relation
For large-scale companies, PR (Public relations) is an important activity that must be done because the company image is very important for the progress of the company. Once rumored to be bad company, sales declined in the short term.
PR activities are normally undertaken by large companies by inviting officials, community leaders, journalists visited the factory, doing mass circumcision, distribution of basic necessities to victims of natural disasters, and others. What about small-scale activity? Small-scale businesses, such as food stalls in the compound, still need public relations activities.
Imagine, if you are being labeled as the stalls are cheap because the shop was not breathing participate in social activities in the neighborhood, will certainly affect the progress of your business. Therefore, the budget funds for public relations activities, for example, entered the race Aug. 17 at the time of celebration, giving gifts to the race winner, had helped clean environment. Relevant to the race, your efforts will be more meaningful.
Suppose you open a children’s toy store, you can hold a contest of children’s toys that are popular. This will improve the image of business as well as able to increase sales, If the diner could have a race to eat or eat the most the most neatly.
This article continues to “Ways of Promotion (2)“
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