In this post we are going to talk about seven commandments of marketing that you have to know.
The dynamics of e-business demands a new kind tie between the company and its customers, the company and all parties involved, including the perception of the brand and brand experience and even between the company and its competitors.
Forging these new connections is not easy. The deep mode in which the Internet affects the way society works is set to change modern marketing with the same depth.
The new marketing strategies should be structured around, communications and creative interactions that add value for the customer and also for the results of the company. These strategies are:
Use what you know to give impetus to what he does.
Everything you do should serve to increase what you know. One of the most important assets of any company is information that obtained through interaction – within and network – with your customers. In this new economy the difference between success and failure can be conditioned by what you know and how you use it to achieve what you need to know.
Delete the difference between product and service.
Combine both to present “creation”. It is not enough to bring to market a product or a service. By merging creative products and services preference, you can differentiate your selling idea in commoditized market (i.e., a market where products have lost differentiation).
Differentiate each relationship and as each customer distinction.
Add relational value the value of the brand. In the future, convergence of knowledge of customer to generate customer interaction experience specifically for each individual. By integrating applications allows the world of e-business (sales applications, services, and customer service) with traditional CRM processes (Customer Relationship Management) can make the relationship with each customer is as different as is the profile data of each person.
Make at least personally possible.
There are always others who can do something better than you. The key to success lies in getting the others to do as much work as possible. Partners, suppliers, distributors and end users can do much of the “heavy duty”. Thus, they now left with their hands free to concentrate on their core skills. Find out who the best person for each piece of the value proposition, you will see that, usually there is someone who can do more faster and better than you.
Try to make product its interactive process.
Now it is true that the “The process is the message.” Two generations ago, Marshall McLuhan proclaimed: “The medium is the message.” When marketing came to rely increasingly on the groundbreaking television it took a total rethinking of how to create a brand. Now that marketing depends on a system architecture mail, and customer service software, it also makes requires a rethinking of what is most important in proposition sales.
Ensure that the experience of the mark than the perception of the brand.
As that interaction with the end user is becoming the predominant form of doing business, the experience each user now has a brand will increasingly determine plus the company’s position in the market. What you do for, by and with the client that exceeds the perception of the brand creating brand equity and future value of the relationship.
Establish a new company between industry marketing and information technology sector.
Is now time to gather all that exists “within” your company to meet all the people who are “outside” your company. It is also time to take advantage of info-technological wonders and imagine a marketing having fast enough to keep up with growing demands on consumers. It is time also to form a new company between IT departments and marketing.
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