Because of the diversification that is being given, and the use of new technologies, in principle, have a different purpose and usefulness; we say that we have a strategic tool within of marketing whose profits are growing daily. Between the most widespread and most likely will quote the following:
As a means to improve relations with our customers:
- Reports of many technical and commercial developments occurring in the company.
- Establishment of call centers.
- Maintains a communication channel with customers.
- Let’s have completely updated the file.
- Supple sometimes certain commercial efforts, with the bringing down costs.
- Assumed to keep alive a file of clients who do not perform purchases over a certain period of time.
- Creation of useful contacts for the sales force.
- Prepare the commercial management of our sales force by promotional items.
Surveys offer and market research:
In recent years, studies management via phone market has grown. As for the surveys via email, are not having a widespread use, even despite the high reliability of them. In recent years there are signs of greater empowerment this system since, with the survey, are appended some gift or promotional item that fosters appreciation response, e-mail can help awaken the lethargy in that area.
As a distribution channel
The catalog sales, is giving way to e-commerce, that despite high-profile failures in recent years, is designed to generate a high percentage in commercial transactions.
As a means of information, recruitment and incitement to increased consumption:
- Is a direct, aggressive graphics and the benefits product.
- Arrives on geographic areas difficult to access otherwise.
- You can make direct, personalized promotional offers to customers that are worthy of them.
- Despite not using immediately, the stronger the group image of the brand and company.
As a means of attracting new customers and markets:
- Through direct marketing and market access will customers who traditionally, we would be costly and sometimes elusive.
- Loyalty our client portfolio and our point of sale.
- Create new distribution channels and sales.
- Covers geographical areas would not be profitable to sellers.
- Arrives to segmented markets.
As Social:
- The political marketing has found, via mail, one of the best ways to reach people and explain their programs directly.
- As a variation of the above, we can include as many communications made by companies to their customers without any profit motive.
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