The economic crisis that swept the world these days also impact to the automotive industry, so much the bankrupt automotive industry. Marketing strategy has a very important role to continue to survive from this crisis.
So many strategic steps that have been made by industry in this sector, Start with reducing the amount of production to reduce the number of employees which led to increasing number of unemployment in many countries, even the closure of several branches in various countries. All of this can be done to survive, and survive the crisis.
The crisis has also caused a decrease in purchasing power, it makes the car manufacturers to compete to attract buyers whose numbers have been reduced drastically. Various methods and strategies were carried out, ranging from improving the quality and facilities in the form of bonuses until the discount.
Internet marketing became one of the alternatives taken by many car manufacturers are considering the cost savings and level of this high effectiveness. How the automotive industry to apply internet marketing in marketing their products? The way they do is to put a review of their products on the internet, this can be seen from the steps undertaken by Ford to present ford focus review, see the steps undertaken by its competitors, BMW also offers a bmw x3 review and Hyundai did not want miss by offers hyundai elantra review. From the review of this offer, the buyer can make a first step before they come to their showroom.
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