This is a continuation of the article ” Marketed Product with the Practical Way (1)“
If you offered to sell the computer, whether you choose a narrow stall in Glodok (computer and electronic trading center in Jakarta) or choose to open a computer shop in the clothing trade complex in the ground elder? Almost all will answer Glodok. When the authors assure that there are lots of competitors, whereas in the clothing trade center there are no competitors, they said the number of computer buyers in a restaurant very much.
With this simple way, they realized selling in place uncontested very likely we will not sell merchandise. You may even need to look for places of business that many competitors because that’s where the buyers are generally very much.
Another advantage of a lot of competition for places is that you can cooperate with its competitors. For example, in the location of the gathering of food stalls at tourist attractions, if a guest’s arrival many stalls and rice supply is not sufficient, it would borrow rice stall to stall the location closest competitors. Here, you have to compete with another diner, but you must remain on good terms with them.
In the computer trade navel Glodok, each kiosk must be competitive, but at the same time work together. They will both advance if you can work with competitors. They rarely mingle with competitors who are usually excluded.
In conducting marketing, practical way is to look for a lot of competitors. The competition will make you a lot to learn with the similar business. In addition, it will make businesses more efficient. Competition is a sports business.
Related posts: