The following is an advanced article “Setting Prices (1)“
Here’s a marketing strategy that convey Handito Hadi Joewono as a continuation of previous article.
1. Two part pricing
This is a pricing strategy that is more creative, generally done by modern businesses. This strategy will set two mutually sustainable prices for the same product. For example, to enter into Taman Impian Jaya Ancol, usually bought tickets twice. First pay the price of entry into the Taman Impian Jaya Ancol. Second, pay into the Fantasy World, Ocean Center, or other.
2. Block Pricing
Block pricing is also known as “wholesale price”. This price is set so that the buyer chooses to purchase all or nothing. Traders in Pasar Senen cakes often use this strategy to spend his cake when the stock was about to close his stall.
3. Commodity bundling
Application of this price is quite unique, sometimes a bit complicated, but move the consumer. Some similar products are not sold in one package price. When we want to hire a seminar room at the hotel plus the consumption of the hotel can offer a package of lease space and the price of food in one package, which is subject to USD 150,000.00 per person, including room rents and our seminars.
4. Peak load pricing
Passenger train or a plane in the holiday season to pay the price more expensive than a regular day. Conversely, a restaurant in the shopping center often gives price discounts to consumers who shop on weekdays.
5. Randomized pricing.
Often employers do not want the seller deliberately frank about the real price to the competitors, even to consumers so that sellers set prices at will, depending on the situation. This is often felt in the sights, when they want to buy souvenirs. The seller usually gives a very high price and we can bargain with the lowest possible price. If not good at bargaining, then the price is going relatively expensive price
Related posts: