Setting the price of the simplest is to consider the following points.
a. Looking at competitors’ prices. Specify whether you want a more expensive price or cheaper than competitors.
b. Looking at the cost of production. Clearly, business must make a profit so the prices should be profitable. If not, you should seek new ways in production, efficiency, or doing so re-packaging of goods sold at reasonable prices you want.
Handito Joewono Hadi, a marketing expert, winnows more effective pricing strategies. You can adopt according to your operating conditions, the following summary.
1. Price discrimination
Price discrimination some schemes set different prices for the same product. There are three approaches following the price difference.
a) The firs degree price discrimination. This approach treats different prices to different consumers. Rates are determined based on the highest price paid by consumers are available. For example, an aircraft passenger seat even though nearby, they bought the ticket price is not necessarily the same. This happens because the timing and manner of their purchase. Passengers who have time enough to choose fairly cheap ticket promotions, but for business people or people who went in hurry then the ticket price are not too important, provided that they leave immediately.
b) Second degree price discrimination. This approach uses a different pricing strategy for the same customer. Usually the price difference occurs because the volume of purchases. Such as buying clothes at wholesale mango in two, one-piece price of Rp. 100,000.00. If you buy one dozen, price per piece could fall to USD. 75,000,000.00. this price is very commonly practiced by the merchants.
c.) Third degree price discrimination. This strategy was carried out by different prices for different markets. Normally differentiated pricing for these differences in market potential. The greater the potential market, the lower prevailing prices. Making Pempek in Palembang pepeknya willing to sell for Rp. 3500.00 / cut into certain areas although in his own stall USD. 5000.00 / posts
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