Place means the location of offices and distribution makes consumers easy to buy, the more difficult locations accessible to the consumer so that much needed promotion.

In the retail business (retail), location plays a very important because the business premises will be visited by consumers. Unlike the businesses whose sales made by consumers go directly to the office location was not affecting the business.

Someone would ask, why there are foods stalls are located far away from the crowds, but still selling. Would not that mean the location is not important? If there are stalls that are difficult to reach, but in demand, there must be other advantages, one of them through word of mouth promotion is very effective.

Know Your Prospective Buyers

Successful entrepreneurs know that prospective customers or in the language of marketing is the target market. Not only common targets, but specified, for example, youth aged 20-25 years, undergraduate education, earning more than Rp. 2 million per month, and others.

In identifying potential customers then you will be much easier to do promotion techniques so that they are interested in buying products for sale.

Recognizing the buyer is the first step of product marketing success. You need to know their numbers and also the changes that occur throughout the year.

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1. Choosing the form and Location of Business (2)
2. Choosing the Form and Location of Business (3)
3. Make Prospective Buyers Really Want to Buy

Here’s a marketing strategy that convey Handito Hadi Joewono as a continuation of previous article.

1. Two part pricing

This is a pricing strategy that is more creative, generally done by modern businesses. This strategy will set two mutually sustainable prices for the same product. For example, to enter into Taman Impian Jaya Ancol, usually bought tickets twice. First pay the price of entry into the Taman Impian Jaya Ancol. Second, pay into the Fantasy World, Ocean Center, or other.

2. Block Pricing
Block pricing is also known as “wholesale price”. This price is set so that the buyer chooses to purchase all or nothing. Traders in Pasar Senen cakes often use this strategy to spend his cake when the stock was about to close his stall.

3. Commodity bundling
Application of this price is quite unique, sometimes a bit complicated, but move the consumer. Some similar products are not sold in one package price. When we want to hire a seminar room at the hotel plus the consumption of the hotel can offer a package of lease space and the price of food in one package, which is subject to USD 150,000.00 per person, including room rents and our seminars.

4. Peak load pricing
Passenger train or a plane in the holiday season to pay the price more expensive than a regular day. Conversely, a restaurant in the shopping center often gives price discounts to consumers who shop on weekdays.

5. Randomized pricing.
Often employers do not want the seller deliberately frank about the real price to the competitors, even to consumers so that sellers set prices at will, depending on the situation. This is often felt in the sights, when they want to buy souvenirs. The seller usually gives a very high price and we can bargain with the lowest possible price. If not good at bargaining, then the price is going relatively expensive price

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1. Setting Prices (1)

a. Looking at competitors’ prices. Specify whether you want a more expensive price or cheaper than competitors.

b. Looking at the cost of production. Clearly, business must make a profit so the prices should be profitable. If not, you should seek new ways in production, efficiency, or doing so re-packaging of goods sold at reasonable prices you want.

Handito Joewono Hadi, a marketing expert, winnows more effective pricing strategies. You can adopt according to your operating conditions, the following summary.

1. Price discrimination
Price discrimination some schemes set different prices for the same product. There are three approaches following the price difference.

a) The firs degree price discrimination. This approach treats different prices to different consumers. Rates are determined based on the highest price paid by consumers are available. For example, an aircraft passenger seat even though nearby, they bought the ticket price is not necessarily the same. This happens because the timing and manner of their purchase. Passengers who have time enough to choose fairly cheap ticket promotions, but for business people or people who went in hurry then the ticket price are not too important, provided that they leave immediately.

b) Second degree price discrimination. This approach uses a different pricing strategy for the same customer. Usually the price difference occurs because the volume of purchases. Such as buying clothes at wholesale mango in two, one-piece price of Rp. 100,000.00. If you buy one dozen, price per piece could fall to USD. 75,000,000.00. this price is very commonly practiced by the merchants.

c.) Third degree price discrimination. This strategy was carried out by different prices for different markets. Normally differentiated pricing for these differences in market potential. The greater the potential market, the lower prevailing prices. Making Pempek in Palembang pepeknya willing to sell for Rp. 3500.00 / cut into certain areas although in his own stall USD. 5000.00 / posts

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Here we will present a review of some electronic components that may be we need to know.

In general, electronic equipment will have a PCB. A PCB (printed circuit board) is a board that supports other electronic parts are connected electrically with the aid of a conductive path, this happens with traces etched from copper sheets laminated to a non-conductive substrate above it. Tactile metal dome arrays are one example of an electronic component that can be used in conjunction with several other electronic components on a PCB.

Many stores have been providing services in the PCB design process and offer high-end features such as automatic router and trace optimizer which can drastically reduce layout time. However, to obtain the best results, take at least some manual routing.

Another alternative is to use the Custom PCBs. Now this has been available various types of circuit panels in various materials that have been finished. Circuit board thickness will vary based on the number of layers. You can get a circuit board as required in the market. The key is how to find a quality PCB manufacturer in accordance with the specifications you need. A custom PCB can be made in several ways. For example, flex circuits board is designed very flexible to allow to be placed in positions which are not possible.

Another term to know is tactile switches. Switches are a type of tactile switch that will only provide electricity when the button is pressed and will stop the flow of electricity after you release the button. Type of switch is usually used on the bell or button on the keyboard.

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d. Publication
Can small businesses do publications in print and electronic media? The answer could be the origin packed with clever ways. Of course, publicity activities must be compatible with the main target consumers. If only one district sales area. Things that could be published are if your business got remarkable achievements, such as a certain winner in the race or you can award as the best employers in your area. For that, come in various competitions related to your business.

If an award and publicized, attach your achievements news in the office / shop you, so that consumers come to know. Usually the local radio had a show that small business concerns. For example, a business talk show on 101.8 FM radio Bahana Jakarta or business talk selingkar bekasi Elgangga 100.3 FM radio.

In the event of small entrepreneurs are sometimes invited to speak about his business experience at no charge. Of course, this event is very effective for business promotion. If you can, recorded and broadcast a recorded broadcast reset in your office so that consumers who come to the office / shop can come to hear.

e. Advertising

Any business, advertising is needed. Ads can be in the form of brochures, banners, and advertisements in print media, radio, and others. A good sign company is already advertising, creating good advertising costs. However, many small businesses succeed only with a classified advertisement in print right.

Many sellers of used cars, car rental, and service bureau can be successful making business license with the advertising line. There are also ads that are posted on trees in the street like an electronic service, installation of TV antennas, “a teacher came to the house”, and a clown for a party, and others. Usual brochure distributed at traffic or other crowded places can also be effective as long as carefully managed

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1. Ways of Promotion (1)
2. Choosing a Business Location and Identify Prospective Buyers

a. Direct Sales
Essentially selling directly to consumers is to introduce the product to them which means promoting the products sold. Even though the target consumers are not buying a product that you sell, a description of products to promote the product to function superbly. Highly effective direct sales for industrial products because the products general industry requires an explanation about the benefits of the product, means the use, storage, or the way of maintenance, as well as other relevant issues.

b. Sales Promotion

You would often see how the supermarket premises offer products at discount prices on certain days, such as Idul Fitri, New Year, 17 August, and others. Now are not the only Supermarket companies that do things like that.

Institution small-scale courses, mini market, business suction toilet, air conditioning service, or other household-scale businesses were already accustomed to doing discount sales premises. It is usually these efforts did not bring immediate benefits. But more emphasis is to target consumers interested in trying the products sold. Sales promotion is very appropriate do when starting a business or at important moments, such as the New Year, in August, and Idul Fitri.

c. Public Relation
For large-scale companies, PR (Public relations) is an important activity that must be done because the company image is very important for the progress of the company. Once rumored to be bad company, sales declined in the short term.

PR activities are normally undertaken by large companies by inviting officials, community leaders, journalists visited the factory, doing mass circumcision, distribution of basic necessities to victims of natural disasters, and others. What about small-scale activity? Small-scale businesses, such as food stalls in the compound, still need public relations activities.

Imagine, if you are being labeled as the stalls are cheap because the shop was not breathing participate in social activities in the neighborhood, will certainly affect the progress of your business. Therefore, the budget funds for public relations activities, for example, entered the race Aug. 17 at the time of celebration, giving gifts to the race winner, had helped clean environment. Relevant to the race, your efforts will be more meaningful.

Suppose you open a children’s toy store, you can hold a contest of children’s toys that are popular. This will improve the image of business as well as able to increase sales, If the diner could have a race to eat or eat the most the most neatly.

This article continues to “Ways of Promotion (2)“

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Many people are confused promoting service products such as training, consulting, translation services, and others. If you are one of the confused promote services, follow the advice given.

A picture, you want to open a private tutoring service English for kids. You want to create brochures and advertise, but do not have any money, anyway, not necessarily behavior. Advice authors, give free course to the people around you. You could be announced via the forum doctrine, villages or neighborhoods. Let’s just say, this months promotion. The first month you could make free, the second to fifth month 50% discount, then you can arrange 25% discount until the end without the discount. That campaign is cheap, even at no cost.

Another example, you open a soup shop. Begin your campaign by giving examples of food to the target buyers. If that is too heavy, make a promotional “free soto buy the sweet”, or fruit juice or what you can give. You can do variations, such as giving food vouchers for free soup to certain circles, such as community leaders who have influence or your relationship or discount vouchers 50%, or 25%, up to you. By giving something to a prospective buyer, you will find a buyer

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1. Choosing a Business Location and Identify Prospective Buyers
2. Ways of Promotion (1)

1. Business education
Food, clothing, and shelter are primary needs of human life. If it is met, then education is a human need. Our country has been demanding that the education system financed by the communities themselves. Therefore, educational opportunities continue to grow. Education can mean formal education (schools) and non-formal education (courses). Currently education for society can be done through various media, such as seminars, books, tapes, VCDs, radio and television. You do not need to worry about the number of schools closed due to lack of students. It happened because of its processing are less good.

Educational needs continue to grow, not only for the general public. Companies that want to get ahead must be very concerned to educate employees to be more skilled and motivated work well and thus require external trainers. Thus, educational institutions can develop in-house training.

2. Businesses related to recreational
Needs of modern man are one of recreation. Most city dwellers, enjoying the late rested with pecans and recreation to the top or to other places. There is also the resting enough at home.

They all need something that when you meet can be a prospective business opportunities. For example for the recreational vehicle rental services, provision of recreational equipment (bag, places to eat and drink, mat / mats, etc.). For those at home, you could provide a good atmosphere, such as recreational games / gaming and others. The existence of Automation software computer games, Play Station, and the like are some examples of recreational business.

3. Business support
Business support or facilitate someone else run the business. For example sells machinery and tools for farmers, selling the raw materials industry, and others.

Seeing the six categories of endeavor, can be seen that the business opportunity really abundant in front of the eye. Basically, whoever can meet the needs and desires of humans then it could set up business.

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1. Efforts Being Options the Beginner Part 1

1. Business in the field of food
Indonesia has a population of 220 million people and they all need food, How great potential in this field. Variety of food very much, good regional cuisine and international food from cheapest price reaching millions, you just select the staple food, snacks, soft drinks, fruit ice, ice, mixed, and others. How to sell, you can direct selling premises / door to door or by opening a shop / stall / shop. For the food business, you do not need to think about the market potential all over Indonesia, only one region or one residential complex; you can sell food and could get a reasonable income.

2. Clothing and jewelry business.
All people need clothes and jewelry with a variety of forms, Ranging from shirts, pants, shoes, sandals, hats, sunglasses, and various accessories and jewelry such as watches, rings and necklaces. With improved economic growth, more and more variations of both clothing apparel men’s and women’s clothes, both children and adults.

3. Businesses related to residential

Just like food and clothing, shelter needed by everyone in today’s natural. Running the related business with the most chances residence as much as food and clothing business. You can buy-sell home business, home renovation business, servicing household appliances (refrigerators, air conditioners, fans, electronics, wall hangings, bed, and chairs. In short, you could provide whatever is needed. For those who do not have home, they also need a place to live then came home rental business.

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1. Efforts Being Options the Beginners Part 2

If you offered to sell the computer, whether you choose a narrow stall in Glodok (computer and electronic trading center in Jakarta) or choose to open a computer shop in the clothing trade complex in the ground elder? Almost all will answer Glodok. When the authors assure that there are lots of competitors, whereas in the clothing trade center there are no competitors, they said the number of computer buyers in a restaurant very much.

With this simple way, they realized selling in place uncontested very likely we will not sell merchandise. You may even need to look for places of business that many competitors because that’s where the buyers are generally very much.

Another advantage of a lot of competition for places is that you can cooperate with its competitors. For example, in the location of the gathering of food stalls at tourist attractions, if a guest’s arrival many stalls and rice supply is not sufficient, it would borrow rice stall to stall the location closest competitors. Here, you have to compete with another diner, but you must remain on good terms with them.

In the computer trade navel Glodok, each kiosk must be competitive, but at the same time work together. They will both advance if you can work with competitors. They rarely mingle with competitors who are usually excluded.

In conducting marketing, practical way is to look for a lot of competitors. The competition will make you a lot to learn with the similar business. In addition, it will make businesses more efficient. Competition is a sports business.

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