Marketing is not just to sell exclusively. Edge of marketing activities is the sale transaction. It is to be understood. Marketing activities are not only offering products to prospective buyers. As where in the article “Product marketed with the Practical Way”, but marketing also stipulate the types of products appropriate for the target consumer, and set prices, establish its distribution system, and also tips his promotion. In the world of marketing, the activity was referred to as the marketing mix

1. Product
Include product variety, quality, design, characteristics, trademarks, packaging, size of service, and warranty

2. Price

Price includes agents, retail price, discount, convenience, payment systems and credit facilities. Price is an important factor in the success of a product sold in the market. If your target market whose income is less than Rp. 2 million, but sold shoes that cost more than 400 thousand, will likely be difficult to sell even though they have declared your product is very good shoe. Conversely, if selling in the high-income environments, while the price offered is very cheap, so they will not buy because they think your products can be easily damaged.

3. Place

Includes the location of the business, product distribution, and inventory of goods, if you already have a good product in accordance with market demand and many are interested, but people looking for trouble then your business will fail.

4. Promotion
In modern business, promotion is a powerful weapon to persuade consumers to buy. There are five ways that frequently do business promotion, namely direct selling, sales promotion, public relations, publication, and advertising.

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