In the theory of the marketing mix, there are four main points of marketing, namely product, price, place, and promotion (4Ps). You must have the ability to mix these four things to be successful. If you’ve set the product to be sold then you should be able to determine three other cases, i.e., price, location, and promotions. Quality product without the promotion and the right price will complicate the development of your business.
Place means the location of offices and distribution makes consumers easy to buy, the more difficult locations accessible to the consumer so that much needed promotion.
In the retail business (retail), location plays a very important because the business premises will be visited by consumers. Unlike the businesses whose sales made by consumers go directly to the office location was not affecting the business.
Someone would ask, why there are foods stalls are located far away from the crowds, but still selling. Would not that mean the location is not important? If there are stalls that are difficult to reach, but in demand, there must be other advantages, one of them through word of mouth promotion is very effective.
Know Your Prospective Buyers
Successful entrepreneurs know that prospective customers or in [...] Continue Reading…
The following is an advanced article “Setting Prices (1)”
Here’s a marketing strategy that convey Handito Hadi Joewono as a continuation of previous article.
1. Two part pricing
This is a pricing strategy that is more creative, generally done by modern businesses. This strategy will set two mutually sustainable prices for the same product. For example, to enter into Taman Impian Jaya Ancol, usually bought tickets twice. First pay the price of entry into the Taman Impian Jaya Ancol. Second, pay into the Fantasy World, Ocean Center, or other.
2. Block Pricing
Block pricing is also known as “wholesale price”. This price is set so that the buyer chooses to purchase all or nothing. Traders in Pasar Senen cakes often use this strategy to spend his cake when the stock was about to close his stall.
3. Commodity bundling
Application of this price is quite unique, sometimes a bit complicated, but move the consumer. Some similar products are not sold in one package price. When we want to hire a seminar room at the hotel plus the consumption of the hotel can offer a package of lease space and the price of food in one package, which is subject to USD 150,000.00 per person, including room [...] Continue Reading…
Setting the price of the simplest is to consider the following points.
a. Looking at competitors’ prices. Specify whether you want a more expensive price or cheaper than competitors.
b. Looking at the cost of production. Clearly, business must make a profit so the prices should be profitable. If not, you should seek new ways in production, efficiency, or doing so re-packaging of goods sold at reasonable prices you want.
Handito Joewono Hadi, a marketing expert, winnows more effective pricing strategies. You can adopt according to your operating conditions, the following summary.
1. Price discrimination
Price discrimination some schemes set different prices for the same product. There are three approaches following the price difference.
a) The firs degree price discrimination. This approach treats different prices to different consumers. Rates are determined based on the highest price paid by consumers are available. For example, an aircraft passenger seat even though nearby, they bought the ticket price is not necessarily the same. This happens because the timing and manner of their purchase. Passengers who have time enough to choose fairly cheap ticket promotions, but for business people or people who went in hurry then the ticket price are not too important, provided that they leave immediately.
b) Second [...] Continue Reading…
Modern life has brought us to a time where practically everything, so many infrastructures is available. Examples: of electronic equipment, now so much electronic equipment that has been created to meet human needs. Phone created for communication means, computers were created to facilitate various types of work, and the television was created as an information and entertainment media. But have we ever realized that all the equipment comprises several electronic components in it?
Here we will present a review of some electronic components that may be we need to know.
In general, electronic equipment will have a PCB. A PCB (printed circuit board) is a board that supports other electronic parts are connected electrically with the aid of a conductive path, this happens with traces etched from copper sheets laminated to a non-conductive substrate above it. Tactile metal dome arrays are one example of an electronic component that can be used in conjunction with several other electronic components on a PCB.
Many stores have been providing services in the PCB design process and offer high-end features such as automatic router and trace optimizer which can drastically reduce layout time. However, to obtain the best results, take at least some manual routing.
Another alternative [...] Continue Reading…
This is a continuation of the article “Ways of Promotion (1)”
d. Publication
Can small businesses do publications in print and electronic media? The answer could be the origin packed with clever ways. Of course, publicity activities must be compatible with the main target consumers. If only one district sales area. Things that could be published are if your business got remarkable achievements, such as a certain winner in the race or you can award as the best employers in your area. For that, come in various competitions related to your business.
If an award and publicized, attach your achievements news in the office / shop you, so that consumers come to know. Usually the local radio had a show that small business concerns. For example, a business talk show on 101.8 FM radio Bahana Jakarta or business talk selingkar bekasi Elgangga 100.3 FM radio.
In the event of small entrepreneurs are sometimes invited to speak about his business experience at no charge. Of course, this event is very effective for business promotion. If you can, recorded and broadcast a recorded broadcast reset in your office so that consumers who come to the office / shop can come to hear.
e. Advertising
Any business, advertising [...] Continue Reading…
There are many ways to do promotions. Here are some common ways that made by the company. You just adjust it with the condition of your business.
a. Direct Sales
Essentially selling directly to consumers is to introduce the product to them which means promoting the products sold. Even though the target consumers are not buying a product that you sell, a description of products to promote the product to function superbly. Highly effective direct sales for industrial products because the products general industry requires an explanation about the benefits of the product, means the use, storage, or the way of maintenance, as well as other relevant issues.
b. Sales Promotion
You would often see how the supermarket premises offer products at discount prices on certain days, such as Idul Fitri, New Year, 17 August, and others. Now are not the only Supermarket companies that do things like that.
Institution small-scale courses, mini market, business suction toilet, air conditioning service, or other household-scale businesses were already accustomed to doing discount sales premises. It is usually these efforts did not bring immediate benefits. But more emphasis is to target consumers interested in trying the products sold. Sales promotion is very appropriate do when starting a [...] Continue Reading…
“The greatest money making secret in history is giving”, said one of the world of business gurus. To get the money, the easiest way is to give. Giving something to someone else then you will get something.
Many people are confused promoting service products such as training, consulting, translation services, and others. If you are one of the confused promote services, follow the advice given.
A picture, you want to open a private tutoring service English for kids. You want to create brochures and advertise, but do not have any money, anyway, not necessarily behavior. Advice authors, give free course to the people around you. You could be announced via the forum doctrine, villages or neighborhoods. Let’s just say, this months promotion. The first month you could make free, the second to fifth month 50% discount, then you can arrange 25% discount until the end without the discount. That campaign is cheap, even at no cost.
Another example, you open a soup shop. Begin your campaign by giving examples of food to the target buyers. If that is too heavy, make a promotional “free soto buy the sweet”, or fruit juice or what you can give. You can do variations, such as [...] Continue Reading…
This article is a continuation of “Business of Being Options the Beginner Part 1″
1. Business education
Food, clothing, and shelter are primary needs of human life. If it is met, then education is a human need. Our country has been demanding that the education system financed by the communities themselves. Therefore, educational opportunities continue to grow. Education can mean formal education (schools) and non-formal education (courses). Currently education for society can be done through various media, such as seminars, books, tapes, VCDs, radio and television. You do not need to worry about the number of schools closed due to lack of students. It happened because of its processing are less good.
Educational needs continue to grow, not only for the general public. Companies that want to get ahead must be very concerned to educate employees to be more skilled and motivated work well and thus require external trainers. Thus, educational institutions can develop in-house training.
2. Businesses related to recreational
Needs of modern man are one of recreation. Most city dwellers, enjoying the late rested with pecans and recreation to the top or to other places. There is also the resting enough at home.
They all need something that when you meet can be [...] Continue Reading…
Actually there are no specific things that an option for small businesses and startups, whatever type of business can be done, Except for small scale businesses, and keeping a relatively easily performed by the beginner as follows.
1. Business in the field of food
Indonesia has a population of 220 million people and they all need food, How great potential in this field. Variety of food very much, good regional cuisine and international food from cheapest price reaching millions, you just select the staple food, snacks, soft drinks, fruit ice, ice, mixed, and others. How to sell, you can direct selling premises / door to door or by opening a shop / stall / shop. For the food business, you do not need to think about the market potential all over Indonesia, only one region or one residential complex; you can sell food and could get a reasonable income.
2. Clothing and jewelry business.
All people need clothes and jewelry with a variety of forms, Ranging from shirts, pants, shoes, sandals, hats, sunglasses, and various accessories and jewelry such as watches, rings and necklaces. With improved economic growth, more and more variations of both clothing apparel men’s and women’s clothes, both children and [...] Continue Reading…
This is a continuation of the article ” Marketed Product with the Practical Way (1)”
If you offered to sell the computer, whether you choose a narrow stall in Glodok (computer and electronic trading center in Jakarta) or choose to open a computer shop in the clothing trade complex in the ground elder? Almost all will answer Glodok. When the authors assure that there are lots of competitors, whereas in the clothing trade center there are no competitors, they said the number of computer buyers in a restaurant very much.
With this simple way, they realized selling in place uncontested very likely we will not sell merchandise. You may even need to look for places of business that many competitors because that’s where the buyers are generally very much.
Another advantage of a lot of competition for places is that you can cooperate with its competitors. For example, in the location of the gathering of food stalls at tourist attractions, if a guest’s arrival many stalls and rice supply is not sufficient, it would borrow rice stall to stall the location closest competitors. Here, you have to compete with another diner, but you must remain on good terms with them.
In the [...] Continue Reading…
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